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Portfolio / University of Southern Mississippi

Enrollment Marketing

The University of Southern Mississippi is a public, R1 university that provides competitive educational programs in an inclusive, service-oriented environment. I helped Southern Miss recruit the next class of Golden Eagles by writing an application generation campaign targeting high school seniors.

Print and digital collateral produced by Encoura.org.

A person's hands holding a postcard from USM

Award-Winning Copywriting

This campaign was awarded Gold in the 39th annual Educational Advertising Awards in recognition of its:

creativity
message impact
marketing execution

Direct Mail

Front of a higher education enrollment marketing postcard for Southern Miss

Back of a higher education enrollment marketing postcard for Southern Miss

Sara consistently delivers outstanding work, showcasing a rare combination of talent and professionalism. Clients have praised her writing style, finding it both effective and compelling. Her ability to capture the essence of a message resonates well with the target audience.

Jamie Humbert
Regional Account Manager, Encoura.org

Email Marketing

Below are samples from a 27-email series sent over the course of 9 months.
(Click the video thumbnails to watch the accompanying videos on YouTube.)

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors

Video animation embedded in an enrollment marketing email

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors

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