R1 Enrollment Marketing | Portfolio | Root & Bloom Communications

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Portfolio / University of Southern Mississippi

Enrollment Marketing

This public R1 university was recruiting the next class of Golden Eagles. To help them meet their enrollment goals, I wrote an application generation campaign targeting high school seniors and an inquiry generation campaign targeting high school sophomores and juniors.

Print and digital collateral produced by Encoura.org

Green Leaf

Sara consistently delivers outstanding work, showcasing a rare combination of talent and professionalism. Clients have praised her writing style, finding it both effective and compelling. Her ability to capture the essence of a message resonates well with the target audience.

Jamie Humbert

Regional Account Manager, Encoura

A person's hands holding a postcard from USM

Application Generation

This campaign was awarded Gold in the 39th annual Educational Advertising Awards in recognition of its:

creativity
message impact
marketing execution

Email marketing samples from a 27-email series sent over the course of 9 months.

Copywriting for a higher education enrollment marketing email targeting high school juniors and seniors

Video animation embedded in an enrollment marketing email

Copywriting for a higher education application generation email about majors

Copywriting for a higher education application generation email highlighting student stories

Copywriting for a higher education application generation email highlighting student stories

Copywriting for a higher education application generation email highlighting student stories

Copywriting for a higher education application generation email highlighting student stories

Copywriting for a higher education application generation email about the application process

Direct mail reached students at home and reinforced the messages they received via email.

Front of a higher education enrollment marketing postcard for Southern Miss

Back of a higher education enrollment marketing postcard for Southern Miss

Copywriting for a higher education inquiry generation campaign postcard

Inquiry Generation

This campaign to high school sophomores and juniors resulted in a

48%

increase in inquiries year over year

Email marketing samples from a 17-email series sent over the course of 7 months.

Copywriting for a higher education inquiry generation campaign email about affordability

Copywriting for a higher education inquiry generation campaign email about campus housing

Copywriting for a higher education inquiry generation campaign email about athletics

Recruit your next class of students

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