EdTech Marketing | Portfolio | Root & Bloom Communications

Portfolio / Savvas Learning Company

Edtech Product Marketing

After 125 years in the K-12 market, Savvas decided to expand into a new category: college and career readiness. With the addition of online dual enrollment and CTE courses to their suite of education solutions, I crafted each product's messaging and positioning to support their go-to market strategy. Then I wrote a variety of materials to support their full-funnel B2B marketing and sales.

Sara is more than a copywriter. She's a brand builder and storyteller. Within the last year, we created and successfully launched 3 new brands, and Sara crafted each brand's vision, positioning, USPs, story, and voice. She has created effective and memorable marketing materials across every medium: ads, emails, long-form educational articles, presentations, and more.

Amy Trus

Head of Marketing

Promotional videos introduced each product, the problems they solve, and their benefits vs. other products.

Digital ads reached potential customers where they are online.

copywriting for edtech ad about college and career readiness

copywriting for edtech LinkedIn ad about career and technical education

edtech digital ad about career readiness

Brochures and product sheets detail their extensive course catalog.

edtech dual enrollment one-pager - Psychology

edtech dual enrollment one-pager - Financial Accounting

flyer for a CTE course on entrepreneurship

Case studies showcase how different schools implemented these courses and the student outcomes they achieved.

edtech dual enrollment case study - Alpha HS

edtech dual enrollment case study - Aug Prep HS

A timely email campaign highlighted the benefits of dual enrollment vs. other college prep options.

copywriting for an edtech email that highlights dual enrollment vs. AP

edtech landing page for gated asset about Dual Enrollment vs AP

Monthly email newsletters and articles offer school administrators and educators the latest insights on college and career readiness.

Sample Articles:

Landing pages for gated content
offer valuable resources and connect prospective customers with sales reps for 1:1 discussions about their school's needs.

Get your edtech solution into
the schools that need it most

Contact Sara

Get your edtech solution into the schools that need it most

Get your edtech solution into
the schools that need it most