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Jul 1, 20231 min read

Write Memorable Copy Using the Rhyme-as-Reason Effect

Discover why rhymes are memorable, persuasive, and trustworthy. And learn how to harness the rhyme-as-reason effect in your copywriting.

May 31, 20237 min read

Social proof elevates trust in your organization and boosts support. Explore 5 types of social proof and examples of how to use it.

Apr 21, 20231 min read

Learn how nonprofit storytelling can use the singularity effect to overcome apathy and engage people with social causes.

Mar 24, 20232 min read

Everybody loves a good sale. But why? Learn how price anchoring creates this feeling and how it can help your nonprofit raise more money.

Mar 15, 20235 min read

One word can transform your message's meaning and impact. Discover how word choice can help you create compelling messages for social good.

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