How to Harness the Goal-Gradient Effect in Copywriting
Want to increase conversions? Discover how to motivate your audience to complete an action using the goal-gradient effect.
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Jul 1, 20231 min read
Write Memorable Copy Using the Rhyme-as-Reason Effect
Discover why rhymes are memorable, persuasive, and trustworthy. And learn how to harness the rhyme-as-reason effect in your copywriting.
May 31, 20237 min read
Social Proof for Social Good
Social proof elevates trust in your organization and boosts support. Explore 5 types of social proof and examples of how to use it.
Apr 21, 20231 min read
The Singularity Effect: How Storytelling Engages Human Compassion
Learn how nonprofit storytelling can use the singularity effect to overcome apathy and engage people with social causes.
Mar 24, 20232 min read
Price Anchoring: How to Encourage Higher Donations
Everybody loves a good sale. But why? Learn how price anchoring creates this feeling and how it can help your nonprofit raise more money.
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